Google Analytics is a free website analysis tool that provides detailed, business-oriented data about your site’s visitors through a powerful web-based user interface. Google Analytics shows you how users actually interact with your site, allowing you to close the gap between site visits and conversions. But taking advantage of this powerful tool means more than just installing it — to get results, you must know how to use it. That’s where Pure Visibility can help.

We can help you:

• Install and properly configure Analytics to track *your* business goals
• Use Analytics and Paid Search together to maximize ROI
• Learn what keywords your visitors are really using
• Learn how to maintain your Analytics account

For many companies Google Analytics is their primary “go-to” resource. Why? The reasons are simple.

Google Analytics is business and behavior focused.

Many web stats tools focus far too much on the mechanics of web
traffic without really explaining what is happening from a visitor
behavior perspective. Google Analytics, in contrast, focuses on
valuable questions, like what regions visitors came from, what keywords
they used to arrive, and what pages they liked the most.

The e-commerce analytics package is also very powerful and focused
on key sales concepts. Even better, analytics integrates tightly with
Adwords, allowing detailed, clear pay per click behavior statistics. These data can help you maximize your efforts in multiple stages of the sales cycle.

Google Analytics is easy to install.

Analytics can easily run on any website. Simply sign up for a free account, add a small snippet
of javascript code on each page, and you
can start collecting data immediately.

Google Analytics can be configured to analyze complex web environments.

Do you have an eCommerce site that uses multiple domains to complete
a transaction? Are your business activities broken up across multiple
subdomains? Does your site use Flash? Do you have long, complex URLs as
part of your website’s navigation? Google Analytics can handle
challenges like these and more.

Google Analytics is free.

Analytics scales well to meet the needs of small and large
organizations, offering a practical alternative to large-scale
analytics tools.

In addition, you can use the money freed up from using Google Analytics for other marketing investments, such as search engine optimization efforts and paid search.

Pure Visibility has been using Google Analytics from the first day the product was available. Our expertise can help you unleash Analytics’ potential, whether you’re an experienced user or just learning about it today. Learn more about our Google Analytics services.

Learn more about our services, Contact us via our web form, or just call us to discuss how we can help your company at (734) 213-8100.