ANN ARBOR - July 17, 2008 - The new O’Reilly Media book released today offers a comprehensive set of techniques with which to improve your site’s performance. Website Optimization: Speed, Search Engine and Conversion Rates Secrets is the latest in a series of books about online business and technology published by O’Reilly Media. Author Andrew B. King, president of Website Optimization, LLC., has compiled the advice of industry experts to help to readers maximize return on investment through search engine marketing, conversion rate optimization, and web performance tuning.
Pure Visibility, an Ann Arbor search engine marketing firm, contributed the third and fourth chapters in the book. Chapter 3 focuses on AdWords and pay-per-click optimization and Chapter 4 discusses a case study on the company’s pay-per-click work for Body Glove Mobile Accessories Group.
“I’m very happy with how the book turned out. It was a real team effort, and Pure Visibility did a superb job on the two PPC chapters that they wrote for us,” King said. “The entire book is focused on making your website work more effectively for you to get more out of your online investment, both through SEM and performance optimization.”
Website Optimization is a method of strategically designing a website to combine the disciplines of online marketing and site performance that is necessary to attain a competitive advantage on today’s web. Readers will learn specific techniques such as: search engine optimization, pay-per-click optimization, conversion rate optimization, web performance tuning, advanced tuning and web metrics. This book will give you what you need to accomplish and achieve your online goals of having a current, well- designed, highly responsive and persuasive site to attract prospective clients.
With its collection of industry experts and website enhancement tips, this book is designed to help those in the information technology and marketing fields make the most of their websites.
“This is a timely book because so many people are looking for advice on how to manage their AdWords accounts and their online marketing,” said Linda Girard, co-founder and CEO of Pure Visibility.
This book can be purchased on Amazon.com. The book’s companion website, www.websiteoptimization.com/secrets, is another great resource for people looking for further information and strategies.
About Pure Visibility:
Pure Visibility www.purevisibility.com is an Internet marketing company based in Ann Arbor, Michigan, dedicated to growing businesses by connecting them to new qualified prospects online. Pure Visibility’s Own Page One™ methodology starts with a commitment to understanding the distinctive positioning of each customer, and surfacing those qualities to receptive audiences through industry-leading analytics based processes. Dedicated to discovering industry needs—and innovating to fill them—Pure Visibility’s combination of creativity, knowledge, and resolve to provide unbiased information on Internet strategies and techniques has earned them the rare combined status of both a Google Analytics certified consultant and AdWords certified company.
About Andy King:
Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia (now Jupitermedia).
Links:
Pure Visibility, Inc.
Website Optimization: Speed, Search Engine and Conversion Rates Secrets
Amazon.com
Website Optimization, LLC.
Contact:
Catherine Juon
Pure Visibility
(734) 213-8100
cjuon@purevisibility.com
Contact Pure Visibility about maximizing your online visibility.
