SEO Articles

• SEO Site Redesign - February 2007 - Discusses how to minimize search engine traffic and rankings losses when a site is being redesigned.
• Google Sitemaps Tip - January 2007 - Discusses how to improve rankings using Google Sitemaps’ query stats.
• Google’s Real Secret to Better Rankings - September 2006 - Discusses the best way to get ranked at the top in Google.
• Myth of The Long Tail - August 2006 - Discusses why the “long tail” concept isn’t particular useful when considering pay per click advertising.
• Content Is King - June 2006 - Discusses the variety of good content that exists and how good content for the user and content for the search engine is different.
• Writing SEO Copy - June 2006 - Discusses how to edit text on web pages to improve search engine rankings.
• Google’s Sandbox Effect - June 2006 - Discusses the 9-12 month period that exists in Google where a new site cannot get ranked for even somewhat competitive terms.
• SEO For Established Sites - December 2005 - Discusses how to improve rankings for a site that has already been live on the internet for a while.
• Google Sitemaps New Features - December 2005 - Discusses new stats displayed in Google Sitemaps: query, crawl, and page analysis (now outdated).
• Beauty of Blogs - November 2005 - Discusses how blogs promote the free exchange of information and how search engines look at blogs.
• First Steps to SEO - November 2005 - Discusses how to do search engine optimization for a new site.
• Google Sitemaps Verify Feature - August 2005 - Discusses the verify feature.
• Google’s Patent Application - August 2005 - Discusses Google’s application and what it means for their search engine algorithm.
• Google PageRank - August 2005 - Discusses what PageRank is an indication of and what it is good for.

Pay Per Click Articles

• YSM Panama Update - January 2007 - Discusses Yahoo! Search Marketing’s new pay per click platform and its features.
• Google AdWords Quality Score Update - December 2006 - Discusses the AdWords quality score update for landing pages and the content network.
• Developing a Pay Per Click Plan - October 2006 - Discusses how to be successful in a competitive market for pay per click.
• Creating Effective Landing Pages - May 2006 - Discusses the characteristics of a good destination page to send users to in order to increase sales or leads.
• Google Adwords Delivery Methods - May 2006 - Discusses the new accelerated delivery option.
• Pay Per Click Mistakes - April 2006 - Discusses beginner mistakes when starting a pay per click campaign in Google Adwords.
• Pay Per Click Metrics (Part 2) - March 2006 - Discusses pay per click metrics and what they mean to the success or improvement of an account.
• Pay Per Click Metrics (Part 1) - January 2005 - Discusses pay per click metrics and what they mean to the success or improvement of an account.
• Adwords & YSM Local Match - January 2006 - Discusses the differences between Adwords and YSM’s local match options (now outdated).
• YSM and Adwords Advanced Match - October 2005 - Discusses how matching options differ in Adwords and Yahoo Search Marketing.

Programming Articles

• Java Programming with the YSM API - November 2005 - Discusses how to use Java with the Yahoo Search Marketing API.
• Using Java and Coldfusion with the MSN API - September 2005 - Discusses how to modify MSN wsdl file to use Java with Apache Axis.

General Articles

• Search Engine Check - November 2006 - Discusses progress made by search engines over the past year in terms of “importance” and “relevance.”
• Search Engines Provide the Same Results - August 2005 - Discusses the variation in search results and the claim that search engines provide different results.