Pure Visibility offers internet marketing audits - our Jump Start Workshops - to help you increase your website return on investment and define or refine your internet marketing strategy. Our Jump Start sessions are interactive sessions, where Pure Visibility consultants work with you to answer your questions and help you discover what web visitors are seeking on your site. We will work with you to define and prioritize technical and strategic ways to serve your visitors and your business goals.
Custom Coaching for Your Internet Marketing
We’ll sit down and discuss your business, your business goals, your website, and your existing online strategies. We’ll work with you to define and prioritize online marketing next steps so that you leave with an action plan. We’ll also work with you to identify the resources available to help you implement your plan successfully.
Internet Marketing Audit
We prepare for the session by reviewing your site from the dual perspectives of search engine marketing (how to increase traffic to your site) and usability (is your site successful once visitors arrive).
To do so, we will review your site for search engine optimization. We will also audit any paid search programs you have run such as Google AdWords, Yahoo! Search Marketing, MSN, etc. We will also examine any existing social marketing campaigns you have in place.
We poke around “under the hood” to learn how the site really works. We will perform a quick code review and do a dive in your site analytics data, Google Webmaster tools, and Yahoo site explorer. If you don’t have any of the tools above, we’ll get you started with Google Webmaster Tools to get basic site data to review for the meeting.
Leave with an Action Plan to increase your website ROI
Pure Visibility will provide your team a customized analysis of your website, key word market, analytics and/or Google webmaster tools, and social media strategy to inform our meeting, a formal summary of meeting findings, and best practices documents you can use to implement your plan.
Pure Visibility Teachers and Coaches
Daniel O’Neil, Alchemist & Analyst
B.A., cum laude, Cognitive Science, Vassar; and M.S.,
Psychology, University of Michigan
Daniel prides himself as an “alchemist” who discovers the hidden gold in any business environment. Since starting at Pure Visibility in 2006 he has helped over twenty companies make high-impact changes that improved their bottom line. He learned the value of metrics, testing, and user profiles as an analyst in the publishing, financial services, and pharmaceutical industries, and then decided to apply them to broader needs across markets. Daniel’s approach centers on the personal and market-based factors that bring people to visit a site, consider its content, and use it to satisfy a need. His primary goal is to increase conversion rates by identifying user profiles that a company values, then reach those profiles through search engine marketing, site optimization, and marketing copy.
Jason Young, Information Superhighway Tour Guide
B.A. Political Science, Temple University,
M.S.I. Library and Information Services University of Michigan
Jason came to Ann Arbor from Philadelphia so he could get a Masters degree in helping your customers. Well, not just your customers. Also the inner city kids he saw on the bad side of the digital divide as a substitute teacher. And all people at the community college library he staffed who were stumped by confusing database interfaces. And the literati at the rare books library where he interned, at the University of Pennsylvania. As a Google AdWords-certified librarian and web junkie, Jason cares a lot about information resources that meet people’s needs. He really wants to help make your website serve your customers more effectively.
Jessica Hullman, Analytics Muse
B.A. Comparative Studies, Ohio State University, M.F.A. Writing and Poetics Naropa University, and M.S.I. Information Analysis and Retrieval, University of Michigan
“Divergent” is perhaps the most appropriate term to describe Jessica’s skillset–while analytics have always been her strength, she was formerly an experimental writer, as well writing teacher. Her love of analysis called her to learn to program, which culminated in a degree focused on data mining and visualization, though she has also worked on websites from an HCI perspective, including information architecture and interface design. Former employers include the University of Michigan, where she worked as an SEO consultant, in addition to teaching writing and literature courses.
Mark Williams, Mastermind of Possibilities
B.A. Film and Comparative Literature, University of Iowa
Mark combines a love of film and art with an interest in computers and online marketing. He began his professional career in Los Angeles working for an independent television and film producer. This experience led to an interest in online entertainment marketing. Before he joined Pure Visibility, he was the Online Marketing Coordinator at Shoes.com, having earlier worked at 411web Interactive in charge of bid arbitrage and email marketing campaigns. He is a certified Google AdWords pay per click specialist with extensive experience: he spent the last 3 years working full time managing Google, Yahoo, and MSN accounts. Mark led pay per click teams on accounts as large as $2 million/year and as small $30/month. Mark is also researching online video advertising and hopes to utilize his filmmaking skills with Pure Visibility in the near future.
Mike Beasley, User Experiologist
B.A. English and Music, University of Michigan, and M.S.I. Human-Computer Interaction, University of Michigan
Mike came to the School of Information at the University of Michigan with a single goal: To become a great librarian. It was only after learning that this other profession, usability, existed that he found his calling. He has worked on websites and computer software, done usability testing, heuristic evaluations, and has had a strong interest in figuring out why people do the things that they do. When not making the world a better place for users, he keeps busy organizing events for the Michigan chapter of the Usability Professionals’ Organization and editing articles for UX Magazine.
